// the operating system
The back office I built to run this.
Total Emphasis is a one-person B2B ghostwriting practice. It runs on software I designed and wrote myself: a CRM that scores every relationship, a content pipeline, a research engine, and a chatbot wired into the same notes vault that acts as the database.
This is a walk through that stack, screen by screen.
Every contact, company, and figure shown is invented for this walkthrough. The tools, the code, and the workflow are real.
01 / CRM
The CRM
Built on my notes vault, it scores every relationship, watches for buying signals, and hands me a ranked worklist each morning. These are live screens from the running app, seeded with demo data.
02 / Pipeline
The content pipeline
Every client deliverable on one board, moving from pitch to published. This is the workflow app I use to keep nothing owed and nothing forgotten, across every executive I write for.
03 / Research
The research engine
client-pulse watches trusted sources and scores each article against a client's topics, so every pitch starts from evidence, not a blank page.
Ideas files every stat, quote, and framework into the vault the moment I find it, typed and auto-linked. This is where the raw material for each byline begins.
04 / Vault chat
Ask the business a question
A chatbot wired to the same vault, with thirteen query tools. I ask in plain English and get a structured answer with sources, no clicking through screens. It also runs as an MCP server inside Claude.
05 / Front door
The public site
The site you're on now. Where the work and the writing live, and the only piece of this stack a client ever sees.
The software is real, built and maintained solo. The people and numbers shown are not. If you want the version with my actual book, that conversation is a better place for it.