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Services

​I work with Fortune 500 companies, consultancies, and high-growth startups on content strategy, executive ghostwriting, and SEO-driven content.

 

Below is a sampling of my most requested services.

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Thought Leadership Ghostwriting

I help executives say something worth reading on the open web, LinkedIn, and beyond. That means posts that reflect how they actually think, on topics they genuinely care about, written in a voice that sounds like them. 

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I've ghostwritten for partners at a top-three business consultancy firm, and C-Suite executives at one of the world's leading AI companies, a leading food services company, and many startups.

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Results include doubling and tripling follower counts, driving inbound partnership inquiries, and landing client work directly from posts.

 

Work includes LinkedIn posts, bylines for trade and business publications, keynote prep, internal communications, and profile optimization.

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Content Strategy

 

Most content programs fail because they lack a clear point of view, a realistic plan, or both. I help companies build content strategies that actually get executed. And I 

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My process includes audits of existing content, audience and competitor research, editorial calendar development, taxonomy and tagging frameworks, and measurement plans.

 

Once finalized, I can help executive that strategy or give clients the tools to do so themselves.

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I've led content strategy work for a top-three telecoms company, a leading manufacturer, several industry associations, and others. 
 

SEO and Inbound Content

 

I write blogs, topic pages, and landing pages built to rank and convert. I've spent the past two years embedded with a large tech company's inbound team, where I contributed 75+ pieces of content that helped drive 43% of marketing traffic through organic search.

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Services include keyword and topic strategy, SEO briefs, and blog posts.​
 

Sales Enablement and Web Copy


Your sales team needs materials that help them close. I write decks, one-pagers, case studies, battlecards, and website copy that speaks directly to buyer pain points.

I also write landing pages, email sequences, and product messaging for go-to-market launches.

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Longform and Book Development

Some ideas need room to breathe. I write white papers, ebooks, research reports, annual reports, and book proposals for executives and companies with a story to tell.


I've co-created annual reports for a large manufacturer and written research-backed white papers for clients in adtech, fintech, and enterprise IT.

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Newsletter Development

Newsletters are one of the few channels you actually own. I help companies and executives launch newsletters that people open, read, and forward.

 

Services include strategy, platform selection and setup (Beehiiv, Substack, or your existing ESP), content calendar development, ongoing writing, and growth strategy.

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How I Work


You work directly with me. No account managers, no junior writers, no handoffs. I stay flexible on structure: retainers, project-based, or hourly depending on what makes sense for your needs. I hit deadlines and I don't disappear.

Total Emphasis

keith @totalemphasis.com

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