Privacy Policy

Who we are

Total Emphasis is a content strategy and ghostwriting consultancy operated by Keith O'Brien. This website is located at www.totalemphasis.com.

Information we collect

We collect information you voluntarily provide through our contact form:

• Your name
• Your email address
• Your message content

We do not collect financial data or sensitive personal information.

Analytics

This site uses Google Analytics 4 to understand how visitors use the site. GA4 collects pseudonymous usage data including pages visited, time on site, and general geographic region. This data is used solely to improve the site experience.

GA4 uses cookies to distinguish unique users. If you are visiting from the European Union or United Kingdom, we will ask for your consent before any analytics cookies are set. You can also opt out at any time by using the Google Analytics Opt-out Browser Add-on.

Legal basis for processing

We process contact form data to respond to your inquiry, based on legitimate interest and the steps necessary to enter into a business relationship. We process analytics data based on your consent.

How we use your information

Information submitted through the contact form is used exclusively to:

• Respond to your inquiry
• Follow up on potential work together

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Third-party services

This site uses the following third-party services:

• Vercel for hosting and deployment
• Resend for contact form email delivery
• Google Analytics 4 for site analytics

Each service has its own privacy policy governing how they handle data. Some of these providers process data in the United States and other jurisdictions outside your home country.

Data retention

Contact form submissions are retained for 24 months from your last interaction with us, unless we have an ongoing business relationship that requires longer retention. You may request deletion of your data at any time by emailing us.

Security

We use reasonable technical and organizational measures to protect your information against loss, misuse, and unauthorized access. No system is perfectly secure, but we work to keep your data safe.

Children's privacy

This site is not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.

Your rights

You have the right to request access to, correction of, or deletion of any personal information we hold about you. To make a request, contact us at keith@totalemphasis.com.

Changes to this policy

We may update this policy from time to time. Changes will be posted on this page with an updated revision date.

Contact

Questions about this policy? Reach out at keith@totalemphasis.com.