About
Launched in 2017, Total Emphasis is a full-service content shop. We provide a range of services, including holistic content strategy, ghostwriting, scriptwriting, thought leadership, editing, and copywriting.
Keith O'Brien is the founder and lead consultant for Total Emphasis. He was formerly EIC of several marketing publications, ran several lines of business in multiple marketing agencies, and served as head of content and digital marketing for a fertility industry SaaS start-up.
Services
Thought Leadership Ghostwriting
Help your executive convey their brightest and biggest ideas.
Sales Enablement & Web Copy
Decks, one-pagers, case studies, and website copy that helps your sales team close.
Content Strategy
Audits, calendars, and roadmaps that give your content program direction and purpose.
Longform & Book Development
White papers, ebooks, research reports, and book proposals for executives and companies.
SEO & Inbound Content
Blogs and topic pages built to rank and convert.
Newsletter Development
Strategy, setup, and ongoing writing for newsletters that people actually open.
Content Types
- Executive Ghostwriting
- Thought Leadership
- White Papers
- Case Studies
- Newsletters
Industries
- Enterprise Tech
- SaaS
- Financial Services
- AI/ML
- Cybersecurity
Services
- Ghostwriting
- Content Strategy
- Editorial Direction
- Brand Voice Development
Platforms
- Company Blogs
- Industry Publications
- Substack/Beehiiv
Select clients - current and past
Our three promises
Speed
We work faster and harder than the competition.
Understanding
We take the time to learn about your business and unique needs.
Satisfaction
We work until you're happy with the results.
Let's talk
Looking for a content strategist and ghostwriter who understands B2B tech? I'd love to hear about your project.
Get in touch