// deep thoughts

Notes on writing, content, and earning attention.

Essays on content strategy, executive ghostwriting, and building B2B authority, from a writer who has done it for Fortune 500s and startups alike.

Writing

DATETITLEREAD

JUL 2026Content and comms leadership has quietly become a founding-hire job3 min JUL 2026A Moveable Moat4 min JUN 2026Sliding Doors of Corporate Policy Response2 min JUN 2026How to Network Without Worrying3 min JUN 2026Six Steps to Solving Any Problem3 min JUN 2026Your Next Marketing Hire Should Be a Journalist3 min MAY 2026How to Keep Projects on Track3 min MAY 2026The Enduring Power of the Blank Canvas3 min APR 2026Going Direct Is Easier to Say Than Do3 min APR 2026Companies' Responsibilities in the Age of AI3 min JAN 2025How to Conduct an Interview6 min MAR 2024What Is Content Marketing?10 min