KEITH O’BRIEN

PROPRIETOR


With 15+ years of experience in data-driven editorial leadership and content strategy, I thrive in cross-functional roles where I interact and work with multiple teams to deliver best-in-class editorial strategy and products. My varied career has given me ample experience in driving large content programs, managing digital marketing campaigns for blue-chip clients, and leading multiple b2b content teams in varied industries. 

I am currently consulting for a wide variety of clients, including two global business consultancies, innovative ad tech and social media startups, and leading marketing agencies. 

          

I was most recently the director of content and digital marketing at TMRW Life Sciences, a Series B-funded software startup helping IVF labs automate, where I created our b2b content strategy influencing embryologists, physicians, and IVF clinics to purchase our software. 

 

Earlier in my career, I led two marketing publications (PRWeek and DMNews), responsible for editorial strategy, managing a team of 10+ writers and editors; branded content; white papers; events; and social media. In this capacity, I have written hundreds of articles of various lengths and on different subjects.


I have also held senior, client-facing roles at social media firm Attention and media agency Horizon Media and developed blended learning and digital marketing programs for blue-chip clients.


CONTENT STRATEGY

We work with startups and established brands to refine their content strategy, creating brand voice and content guidelines,  content calendars


WRITING/GHOSTWRITING

We can create content small and large – from social media to blogs to white papers, and everything in between. We are happy to create content for you under our name or ghostwritten for you executives in their voices.

 

SEE EXAMPLES


MARKETING SERVICES

We produce website, marketing, and social media audits, based on years of expertise, industry analysis, and adherence best practices. We can provide  community management, small media buys, and email marketing.