# Total Emphasis

> Keith O'Brien is a content strategist and thought-leadership ghostwriter who helps founders and executives turn what they know into content people consume, then builds the tools that get it out the door. Founder of Total Emphasis, a Brooklyn content systems, strategy, and ghostwriting firm.

*Last updated: 2026-09-28*

## Author
Keith O'Brien, content strategist, thought-leadership ghostwriter, and builder. Founder of Total Emphasis (2017). A journalist since 2004 and former editor-in-chief of PRWeek, ghostwriting executive thought leadership since 2009, on LinkedIn, in bylines, newsletters, and whitepapers. Based in Brooklyn. Publicly named Total Emphasis engagements include IBM, Realeyes, UpWave, UST, 33 Across, Grip, Battenhall, and M&C Saatchi Performance.
- Site: https://www.totalemphasis.com
- Personal site: https://www.keithrobrien.com
- Email: keith@totalemphasis.com
- Muck Rack: https://muckrack.com/keithobrien
- LinkedIn: https://www.linkedin.com/in/keithobrien/
- GitHub: https://github.com/k-obrien17

## Disambiguation
This Keith O'Brien is not:
- The late Cardinal Keith O'Brien of Scotland
- The Irish boxer of the same name
- Keith O'Brien the longform nonfiction author (Paradise Falls, Outside Shot, Heartland)
- Keith O'Brien the U.S. steeplechase jockey

## Pages
- [Home](https://www.totalemphasis.com/): Site overview, stats, featured work
- [About](https://www.totalemphasis.com/about): Bio and expertise
- [Services](https://www.totalemphasis.com/services): Ghostwriting, content strategy, longform, newsletters, sales enablement
- [Projects](https://www.totalemphasis.com/projects): Software I've built, including content infrastructure, AI tooling, apps, and games
- [Operating System](https://www.totalemphasis.com/operating-system): The tooling and systems behind the practice
- [Portfolio](https://www.totalemphasis.com/portfolio): 688+ published pieces across major publications
- [Deep Thoughts](https://www.totalemphasis.com/deep-thoughts): Blog
- [Contact](https://www.totalemphasis.com/contact): Inquiry form
- [Privacy Policy](https://www.totalemphasis.com/privacy): Privacy policy

## Topics
Executive Thought Leadership, B2B Content Strategy, Ghostwriting, Executive Communications, LinkedIn Ghostwriting, LinkedIn Content, Personal Branding, Bylined Articles, Newsletters, Whitepapers, Longform Content, SEO Content, Content Systems, B2B Content Marketing, Thought Leadership, AdTech, MarTech, Enterprise Technology, SaaS, AI, Software Development, Model Context Protocol, MCP Servers, Next.js, TypeScript

## Services
- Thought Leadership Ghostwriting
- Sales Enablement & Web Copy
- Content Strategy
- Longform & Book Development
- SEO & Inbound Content
- Newsletter Development